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Email Workflow
Thumbtack
I was proud to lead email production at Thumbtack, working in close partnership with the burgeoning Marketing Operations team.
During my time at Thumbtack I built many libraries of dynamic global design elements that were used by both Product Design and Creative Design teams. I designed an end-to-end process that freed the Creative and Marketing teams from having to work with developers, shaving 2–3 weeks off of the production timeline and cutting costs. With this new system, partners could work with the creative team, or directly with marketing ops, to choose from a wysiwyg library of coded components called “snippets” to build on brand emails in a matter of days (or hours if needed). Production designers were trained to host images and swap the urls in code to help build the campaigns (and expedite timelines) for Marketing Ops. A rigorous QA process had to be defined and rolled out to devs and creatives to review the component system to be sure our timelines would not be compromised by code bugs. A robust documentation library to define and unify all processes and workflows was written and rolled–out to our xfn teams.
Design and Production Operations.
marketing best practices.
program management.
TECHNICAL Workflows.
resource management.
DEVelopment.
